OpenAI's ad platform is live. The audience is massive and high-intent. The competition is still thin. We're already running campaigns — and the early numbers are very good. If you want a seat at the table before CPCs climb, this is the window.
~$3
Avg. cost per click
~$50
Avg. cost per acquisition
Live
Campaigns running now
Early campaign averages. Results vary by industry and offer.
Why Now
New ad platforms go through a predictable pattern: launch, low competition, low CPCs, early movers get cheap traffic and build performance history — then everyone else arrives and prices climb. ChatGPT Ads is early in that curve right now.
ChatGPT has hundreds of millions of users and is the fastest-adopted consumer tech product in history. The audience is there — it just isn't monetised yet the way Google is.
ChatGPT's user base skews toward professionals, higher earners, and technically literate buyers — the same people who are harder and more expensive to reach on other platforms.
When someone asks ChatGPT "what's the best CRM for a law firm" or "find me a conveyancing solicitor in Birmingham," they have intent. That's the same signal that makes Google Search ads work.
ChatGPT Ads figures from our own live campaigns. Google Ads figures are indicative industry ranges. CPCs vary by targeting, quality, and bid competition.
What We Do
We set up your campaigns from scratch — account structure, audience targeting, ad copy, and landing page alignment. ChatGPT Ads surface based on the intent signals in user conversations, so the targeting approach is different from keyword-based search: we work with the interest categories, topics, and audience signals the platform makes available and match them to your offer and the stage of the buying decision your audience is typically at.
Ad copy on ChatGPT needs to work in an AI-generated context — it appears alongside a response the user specifically asked for, which means relevance and credibility carry more weight than they do on a standard search results page. We write to that context.
The first question most people ask about a new ad platform is: can you actually measure conversions? On ChatGPT Ads, the answer is yes — and we've already built the setup. Every ad URL is tagged with UTM parameters (source, medium, campaign, content, term). When a user clicks through to your site, Google Analytics 4 picks up those parameters and attributes the session to the correct campaign.
Conversion events you've already set up in GA4 — form submissions, calls, bookings, purchases — fire as normal. ChatGPT Ads traffic shows up in your GA4 reports alongside Google Ads, Facebook, and organic, all measured consistently. You're not looking at an isolated platform dashboard with no connection to your business outcomes.
Ad URL with UTM parameters
?utm_source=chatgpt&utm_medium=cpc&utm_campaign=your-campaign
User lands on your site
GA4 reads and stores the UTM parameters for the session
Conversion fires (form, call, booking, purchase)
GA4 attributes conversion to ChatGPT / cpc — visible in all reports alongside other channels
Already running GA4 and GTM? The setup time is minimal — your existing conversion events carry over. See our conversion tracking service →
Campaign management on a new platform means iterating quickly. We review performance weekly in the early phase — more frequently than on established channels — because the platform is still maturing and what works can shift faster than on Google or Facebook. We adjust targeting, copy, landing page alignment, and budget allocation based on what the data shows.
Monthly reporting covers CPC, CPA, conversion rate, and quality of leads — with all figures visible in GA4 alongside your other channels so you can see whether ChatGPT Ads is pulling its weight in the overall mix.
Weekly review
Performance check and fast iteration — critical on a new platform
Copy testing
Multiple ad variants in rotation — finding what resonates on this format
Cross-channel view
ChatGPT Ads performance sits in GA4 next to Google, Meta, and organic
Best Fit
The platform is early-stage. Some niches are a better fit than others at this point.
The honest version: we don't know exactly how the platform will develop. We do know the early results are good, the audience is there, and the competition hasn't arrived yet. The risk of being early is that the platform matures differently than expected. The risk of being late is that you're paying three times the CPC while everyone who got in early has built performance data you don't have. We'll tell you plainly whether it makes sense for your situation.
Includes campaign setup, UTM and GA4 conversion tracking, ongoing management, weekly reviews in the early phase, and monthly reporting. Scope adjusts to your ad spend and the number of campaigns you're running.
Established high-intent channel. ChatGPT Ads complements it — similar audience psychology, lower cost at this stage.
The UTM + GA4 setup that makes ChatGPT Ads measurable is the same foundation every other paid channel runs on.
GA4 dashboards that show ChatGPT Ads, Google Ads, and organic side by side — so budget decisions are based on real data.
Verified reviews from Google Business Profile and Upwork
ChatGPT Ads are paid placements that appear within OpenAI's ChatGPT platform — surfaced alongside AI-generated responses when users are searching for information, recommendations, or solutions. The format is intent-based, similar to Google Search Ads: the person is actively asking a question, and your ad appears in context with the answer.
In our early live campaigns we're averaging around $3 cost per click and approximately $50 cost per acquisition. These are early figures and will vary by industry, offer, and audience — but they compare very favourably to Google Ads CPCs in competitive verticals where $20–$60 per click is routine. We're transparent about what we know and what we're still learning as the platform matures.
Through UTM parameters built into every ad URL and your existing GA4 conversion events. Every click from a ChatGPT Ad arrives at your site tagged with source, medium, and campaign data. GA4 reads those tags and attributes any conversion — form submission, call, booking, purchase — back to the correct campaign. You see the full picture in GA4 alongside your other channels.
The case for starting now is the same as it was for Google Ads in 2003 or Facebook Ads in 2012: early movers get cheap traffic, build performance history, and develop creative and targeting knowledge that becomes a real competitive advantage once CPCs climb. The case for waiting is that the platform is still maturing and best practices are still developing. We're honest about both sides — but we're also in the market running campaigns now, and the early numbers are good.
No. ChatGPT Ads can run as a standalone channel. That said, if you're already running Google Ads, we can use your Google Ads conversion data, landing page testing, and audience insights to accelerate the ChatGPT Ads setup — and use the ChatGPT performance data to inform decisions on Google. They're complementary channels with similar audience intent and different cost profiles right now.
We'll advise based on your industry and CPA targets during the initial call. As a general guide, you need enough budget to generate meaningful conversion data — at ~$3 CPC and ~$50 CPA, even modest budgets can generate useful learning quickly. The management fee starts at $750/month and the ad spend is separate, paid directly to the platform.
The window where ChatGPT Ads are cheap and uncrowded is open right now. We're already running campaigns and can get you live quickly. Get in touch and we'll tell you whether the platform is right for your business.
Start a ChatGPT Ads Campaign
Service lead
Paid search specialist with 10+ years managing campaigns across Google, Microsoft, Facebook, and LinkedIn. Now running early-stage ChatGPT Ads campaigns. Founder of Extra Large Marketing Digital, based in Rio de Janeiro.