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Practical guides on NetSuite development, Google Ads, automation, and analytics — written by the people doing the work.

Automation · 19 min read · June 10, 2026

The Great Zapier Migration: How to Move Complex Workflows to n8n (And Actually Cut Your Bill)

At a certain scale, Zapier's per-task pricing becomes a serious operational tax — teams start avoiding automations because every new workflow has a visible cost. This is the honest technical and financial case for migrating complex Zapier workflows to n8n: real cost comparisons, what breaks in migration, how long it takes, and the ROI numbers that make the decision obvious.

Brendan Andrew Chase Brendan Andrew Chase
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NetSuite · 15 min read · June 8, 2026

NetSuite Go-Live: What Actually Goes Wrong (Documented From a Real Implementation)

A real NetSuite go-live timeline from Reddit: production corrupted 15 days before launch, 3,000 parts imported without prices, FSM mobile broken for over a week, a post-go-live call ending with "such a smooth launch," and support expiring with five tabs deleted. Here's what the five systemic failure modes reveal — and how to avoid all of them.

Brendan Andrew Chase Brendan Andrew Chase
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NetSuite · 17 min read · June 12, 2026

NetSuite Automated Order Sync: The Inventory Errors That Break Your Web Store Integration

iPaaS tools promise a plug-and-play bridge between your web store and NetSuite ERP. But the data mapping layer — SKU normalisation, inventory quantity sync, multi-location routing, multi-currency pricing, and order status reconciliation — is where every integration eventually breaks. Here are the five specific errors, why they happen, and why fixing them requires a developer, not just a configurator.

Brendan Andrew Chase Brendan Andrew Chase
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ChatGPT Ads Conversion Tracking · 11 min read · June 6, 2026

How to Set Up ChatGPT Ads Conversion Tracking with GTM (Step-by-Step)

OpenAI has released native conversion tracking for ChatGPT Ads — and if you're already on Google Tag Manager, the whole setup takes under an hour with no code on your website. UTM parameters for GA4 attribution, a community template that handles the pixel, your Advertiser ID saved as a GTM constant, macro conversions only. Plus: the CallRail gap and how we'd close it via the API.

Brendan Andrew Chase Brendan Andrew Chase
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SEO · 12 min read · June 5, 2026

Switching Marketing Agency? Start Here Before You Touch the Backlinks

The fastest SEO wins after an agency handover are almost never in backlinks or new content — they're in the basics the previous agency let slip. Encoding issues that make Google see garbled text. Old content kings that dropped off and never got fixed. Meta descriptions that haven't been tested in three years. Here's the audit checklist we actually run first.

Brendan Andrew Chase Brendan Andrew Chase
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Google Ads SEO · 10 min read · June 3, 2026

Your Google Ads Campaign Is Already Testing Your SEO Copy — You Just Aren't Using the Results

RSA descriptions are a live testing lab for the exact copy that determines whether someone clicks your organic listing. Set one slot to your current meta description, one to your current meta title, two to challengers — then let real click data pick the winner and promote it to SEO. Plus: what to watch out for when you try to extend the approach to Facebook and LinkedIn.

Brendan Andrew Chase Brendan Andrew Chase
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Automation · 16 min read · June 21, 2026

How to Build an Automated Lead Intake & Follow-Up System with n8n

A step-by-step guide to building an n8n workflow that catches form submissions, scores them with AI, creates CRM contacts automatically, sends personalised follow-up emails, and notifies your team on Slack — all without writing a line of code. Plus the honest part about where it actually gets complicated.

Brendan Andrew Chase Brendan Andrew Chase
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Automation AI Agents · 12 min read · June 1, 2026

How We Protected an AI Email Agent From Prompt Injection Using n8n

A client wanted his AI agent to read and reply to emails automatically — but was rightly concerned about prompt injection. Anyone can send an email, and hidden instructions inside one could hijack the model. Instead of accepting that risk, we built an n8n screening layer that checks every email for injection patterns before the agent ever sees it.

Brendan Andrew Chase Brendan Andrew Chase
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AI Agents · 14 min read · May 31, 2026

AI Agents for Business: How to Deploy Them Safely Without the Security Risk

Most businesses either avoid AI agents out of fear, or deploy them without thinking through the security side. Neither works. This guide covers the two-type framework — private agents (Telegram/Slack, no public access) vs. public-facing agents (scoped access only) — and how to test them properly before going live.

Brendan Andrew Chase Brendan Andrew Chase
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Google Ads · 14 min read · June 17, 2026

Google Ads Experiments: Maximizing ROI Through Data-Driven Approaches

Most Google Ads changes — bidding strategy swaps, landing page updates, audience additions — are applied directly with no way to know if they helped or hurt. Google Ads Experiments give you a controlled, simultaneous split test at the campaign level. Here's how to set them up, what's actually worth testing, and how to read the results.

Brendan Andrew Chase Brendan Andrew Chase
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