What is PPC Click Fraud PPC (Pay-per-click) click fraud is a type of online advertising fraud in which fake clicks are generated on PPC ads, resulting in advertisers paying for clicks that have no real value. This is typically done through the use of bots, automated scripts, or fraudulent websites, which mimic the behavior of …
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Custom columns in Google Ads are a type of custom dimension that allow advertisers to track additional information about their campaigns and performance beyond the standard metrics provided by the platform. Their purpose is to help advertisers gain deeper insights into their audience and campaigns, and to make data-driven decisions that can improve the overall …
Google Ads Conversion Tracking is an invaluable tool for businesses to track their online advertising performance. With it, businesses can gain deep insights into the effectiveness of their campaigns and make more informed decisions to ensure they are maximizing their online ad budgets. By understanding how users are interacting with ads, businesses can identify which …
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