Learning Digital Marketing
Learning Google Ads is one of the hardest things to learn on this list, but has the highest potential to getting paid. Whether through employment, freelancing, affiliate, or selling your own products/services. Google Ads is a lock stock way of selling a standalone skill.
Whether you’re a developer or a marketer, Google Tag Manager is by far the most fun to learn! The pure versatility of this fantastic tool cannot be underestimated! From tracking to adding functionality to a website, there’s just not much learning GTM can’t do for you. That being said Google Tag Manager is the hardest to learn on this list so having the training videos to look at after the fact will be a real asset.
Data, data, data. Whether presenting reports in your meetings, sending reports to clients, or reports for your own use, learning Google Data Studio is for almost everyone. This fun skillset is an add-on to other skills. You can connect data studio to all Google products, Facebook, LinkedIn, and more. If you can’t find the connection you need, you can always connect a report to Google sheets, meaning as long as you can prepopulate the data, you can make reports for anything!
More often than not learning Google Analytics has become an afterthought, if it’s considered at all. Learning Google Analytics is fun, relatively easy, and a powerful tool to have at your disposal. You can find almost anything out about a page or site. Providing the site has enough data, the decisions that can be made are mind blowing.
I love conversion tracking! Whether it’s standard form tracking or building a CRM to track more complex conversions. Learn to track everything on a website using GTM (Google Tag Manager), learn best practices, and become a better marketer,
This will be teaching freelancer wannabes how to get started, up to intermediate. It may seem overwhelming but it’s not as hard as some people think. Simply it’s in 2 steps. How you proceed after is up to you. Options from Upwork, Rated People, or your own website. I can help you with things related to getting started, banking, and avoiding other pitfalls as you go.